{"id":1028,"date":"2021-01-07T09:59:14","date_gmt":"2021-01-07T09:59:14","guid":{"rendered":"https:\/\/wwpbeauty.com\/?p=1028"},"modified":"2021-01-07T09:59:14","modified_gmt":"2021-01-07T09:59:14","slug":"conscious-color-has-arrived","status":"publish","type":"post","link":"https:\/\/wwpbeauty.com\/fr\/conscious-color-has-arrived\/","title":{"rendered":"La couleur consciente est arriv\u00e9e"},"content":{"rendered":"\n

Article Source: Conscious Color Has Arrived (gcimagazine.com)<\/a><\/p>\n\n\n\n

Even before the COVID-19 pandemic broke out in Western markets in 2020, people were already asking: \u201cwhen are color cosmetics going to bounce back?\u201d A year later, the answer is complicated, offering strategic market opportun\u00adities, particularly in the clean and conscious beauty sector, which is mission-led and embraces safe and sustainable ingredients and packaging.<\/p>\n\n\n\n

Makeup\u2019s Mixed Bag<\/h2>\n\n\n\n
\u201cThough it remains a powerful force in the industry, the needle has yet to move in a positive direction for makeup, as 70% of consumers scaled back their usage of the category this year,\u201d said Larissa Jensen, beauty industry advisor, The NPD Group^{a<\/sup>, upon the release of the company\u2019s Q3 2020 prestige beauty sales report.<\/p>\n\n\n\n}
NPD\u2019s results showed that Q3 2020 U.S. prestige color cosmetic sales totaled $1.4 billion, down 31% year-over-year. That said, the segment managed to reclaim its status as the top dollar sales volume leader in the overall prestige beauty sector.<\/p>\n\n\n\n
And, while sales were down, specific sectors were generating growth. NPD noted that prestige nail product sales rose 13% year-over-year in Q3 2020, including nail color, base\/top coats, nail care, and nail tools and accessories. Meanwhile, on Lipstick Day, July 25, 2020, lipstick sales spiked 58% over prior year.<\/p>\n\n\n\n
During a November 2020 CEW presentation, Jensen noted that CBD makeup dollar growth rose by more than 100% through August 2020. In the same period, luminous finish face products gained 0.8 points of share of the total face makeup category, while concealer expanded at the same level.<\/p>\n\n\n\n
Elsewhere^{b<\/sup>, Sephora\u2019s Alison Hahn told Allure: \u201cWe\u2019ve seen an increase in demand for lash enhancement products.\u201d At the same time, Violet Grey\u2019s mascara and natural eyelash sales were up between March and October 2020.<\/p>\n\n\n\n}
In addition, Business Insider, citing Kantar data, reported^{c<\/sup>: \u201cEye makeup sales are up 204% year-over-year for the three-month period ending on June 28 [2020] \u2026 \u201d<\/p>\n\n\n\n}
Amid the uneven state of the color cosmetics sector, conscious color brands are performing well. During Beauty Accelerate Virtual 2020, Credo Beauty co-founder Annie Jackson noted that color sales were up, year-over-year, as of October 2020.<\/p>\n\n\n\n
Defining \u201cConscious\u201d<\/h2>\n\n\n\n
Credo and Ulta Beauty share a definition of conscious beauty, which aligns somewhat with the guidelines around the Clean at Sephora program, which was first announced in 2018. This definition will also be reflected in some of the brands presented as part of the Ulta Beauty at Target retail partnership.<\/p>\n\n\n\n
As defined by Ulta\u2019s initial announcement with Credo, \u201cconscious\u201d beauty comprises:<\/p>\n\n\n\n
Clean ingredients: Excludes parabens, phthalates and other ingredients on Ulta Beauty\u2019s Made Without List.<\/li>
Cruelty-free: Accepts PETA, Leaping Bunny or Choose Cruelty Free certific\u00adations for brands that do not conduct animal testing.<\/li>
Vegan: Created without animal products, by-products or derivatives.<\/li>
Sustainable packaging: To qualify, at least 50% of a brand\u2019s packaging must be made from bio-sourced or recycled materials, or be recyclable or refillable, contributing toward Ulta Beauty\u2019s pledge to ensure at least 50% of all packaging sold will be sustainable by 2025.<\/li>
Positive impact: Highlights brands that have giving back at their core.<\/li><\/ul>\n\n\n\n
Color Cosmetic Shopping & Use Habits<\/h2>\n\n\n\n
Who is the makeup shopper of 2020? According to data from Euromonitor^{d<\/sup>, 16% of global color cosmetics consumers shop digitally, while 30% seek personalized color cosmetic products. According to Euromonitor\u2019s data, top products purchased online include primer, BB or CC cream, concealer, tinted lip balm, and finishing facial powder. One imagines the expansion of e-commerce amid the pandemic will drive further growth in online purchases and personal\u00adization in the coming years.<\/p>\n\n\n\n}
As for product frequency, 67% of global color cosmetic consumers use zero to one products per week, while 20% use two to six products per week. A small core of consumers (13%) uses seven or more color cosmetic products per week.<\/p>\n\n\n\n
Conscious Color Launches Ramp Up<\/h2>\n\n\n\n
Brands that broadly align under the conscious color principles detailed by Credo and Ulta ramped up in 2020, illustrating the momentum of the category. For instance, makeup legend Bobbi Brown launched her own Jones Road clean beauty collection, which features products focused on the \u201cno makeup, makeup look.\u201d The line comprises a Miracle Balm in four shades, comprising jojoba and argan oil; The Mascara in ultra-pigmented black; the Cool Gloss lip plumper featuring peppermint; and more.<\/p>\n\n\n\n
\u201cIt has always been my philosophy that makeup should enhance your natural features, not cover them up and Jones Road does just that,\u201d Brown said in a statement.<\/p>\n\n\n\n
Meanwhile, KVD Beauty, a leader in the vegan cosmetics movement, recently introduced its Epic Curl Vegan Lash Primer that is said to provide healthy, long-lasting curls without the damaging effects of an eyelash curler. The primer features plant-based conditioners like sunflower seed oil for volume and jojoba and olive oil to nourish lashes, as well as bamboo powder.<\/p>\n\n\n\n
Newcomer Jamie Makeup\u2014founded by celebrity makeup artist Jamie Greenberg\u2014introduced The Blighlighter in 2020. The product comes in shades The Nude One, The Cherry One and The Pink One and touts free-of and vegan credentials. Notably, its secondary packaging is \u201cresponsibly forest certified [FSC] and carbon neutral.\u201d<\/p>\n\n\n\n
Even establishment brands have gotten into the mix. Covergirl recently launched its Lash Blast Clean Volume Mascara, its first clean mascara. The Lash Blast Clean Volume Mascara is vegan and cruelty-free, featuring packaging made from 80% recycled paper. The smudge- and clump-proof formula, available in Black Brown, Black, Very Black and Pitch Black, features ingredients like argan and marula oil. It is said to be both smudge-proof and clump-proof.<\/p>\n\n\n\n
Conscious = Inclusive<\/h2>\n\n\n\n
Too often, clean-, natural- and wellness-oriented brands and products have left out key consumers, particularly people of color. However, the lessons of 2020 have made an indelible impact on beauty. The social unrest experienced around the world has made everyone\u2014from consumers to companies\u2014take a look in the mirror and determine what their values are and how to express those values genuinely.<\/p>\n\n\n\n
For some suppliers and cosmetic brands, this has meant rebranding or doubling down on company missions; for others, it has meant a renewed commitment to improvement and growth.<\/p>\n\n\n\n
“We do not want inclusivity and clean beauty to be an option on the menu, but instead a part of all projects and developments that we are working on” <\/p>Josh Kirschbaum, CEO, WWP Beauty<\/cite><\/blockquote>\n","protected":false},"excerpt":{"rendered":"
Source de l'article: La couleur consciente est arriv\u00e9e (gcimagazine.com) M\u00eame avant que la pand\u00e9mie COVID-19 n'\u00e9clate sur les march\u00e9s occidentaux en 2020, les gens se demandaient d\u00e9j\u00e0: \u00abQuand les cosm\u00e9tiques de couleur vont-ils rebondir?\u00bb Un an plus tard, la r\u00e9ponse est compliqu\u00e9e, offrant strat\u00e9gique\u2026<\/p>","protected":false},"author":6,"featured_media":1029,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[222,1],"tags":[172,226,218,204,225,224,157,200,223,221,220,227],"class_list":["post-1028","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article","category-uncategorized","tag-article","tag-color","tag-cosmetic","tag-cosmetics","tag-editorial","tag-feature","tag-global","tag-inclusive","tag-magazine","tag-pr","tag-press","tag-trends"],"acf":[],"_links":{"self":[{"href":"https:\/\/wwpbeauty.com\/fr\/wp-json\/wp\/v2\/posts\/1028","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wwpbeauty.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wwpbeauty.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wwpbeauty.com\/fr\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/wwpbeauty.com\/fr\/wp-json\/wp\/v2\/comments?post=1028"}],"version-history":[{"count":1,"href":"https:\/\/wwpbeauty.com\/fr\/wp-json\/wp\/v2\/posts\/1028\/revisions"}],"predecessor-version":[{"id":1030,"href":"https:\/\/wwpbeauty.com\/fr\/wp-json\/wp\/v2\/posts\/1028\/revisions\/1030"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wwpbeauty.com\/fr\/wp-json\/wp\/v2\/media\/1029"}],"wp:attachment":[{"href":"https:\/\/wwpbeauty.com\/fr\/wp-json\/wp\/v2\/media?parent=1028"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wwpbeauty.com\/fr\/wp-json\/wp\/v2\/categories?post=1028"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wwpbeauty.com\/fr\/wp-json\/wp\/v2\/tags?post=1028"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}