Headquartered in New Jersey, the company is well known for its rigid packaging and extruded tubes for the makeup and skincare markets. However, the acquisition of Cosmetic Design Group and Design Quest in 2019, both based in the Los Angeles area, enabled WWP<\/a> to diversify its offer<\/strong>, in particular in full turnkey design services. Today, full service represents 40% of the group\u2019s global turnover.<\/p>\n\n\n\n "Cosmetic Design Group was fully integrated to form Beaut\u00e9 WWP<\/a> by the end of 2020. This integration was about being the source for everything beauty to our customers, expanding our capabilities to include a full service offering of packaging, formulation, full service turnkey and accessories, and increasing our global footprint with the openings of our EMEA office in Paris<\/strong>, France and our APAC office in Shanghai<\/strong>, China,<\/em>\u201d explains Josh Kirschbaum, CEO.<\/p>\n\n\n\n At the beginning of this year, Beaut\u00e9 WWP<\/a> unveiled its new brand identity, with a new logo, a new website and a redefined discourse and business outlook.<\/p>\n\n\n\n While the beauty industry as a whole experienced a slight drop during the beginning of the global pandemic, Beaut\u00e9 WWP<\/a> used this time to evolve and expand its product portfolio, and to prepare for the increased demand that we anticipated for post-COVID. \u201cToday, our company is not only focused on quickly evolving our brand to meet the ever-changing needs of our customers, but also on ensuring that we are providing every customer with solutions that are sustainable, clean, compliant, and inclusive,<\/em>\u201d added Kirschbaum.<\/p>\n\n\n\n Even though many people know Beaut\u00e9 WWP<\/a> for their solutions in color cosmetics, over the last year the group has shown agility in bringing sustainable packaging, formulation, and accessories solutions that span into categories like skincare, fragrance and hair care.<\/p>\n\n\n\n "With turnkey being a preferred service by many brands, this year we have launched our Es\u2022sence fragrance collection and two new skincare collections; Bluelight and Twilight,<\/em>\u201d said Kirschbaum.<\/p>\n\n\n\n Developped in partnership with Scentinvent Technologies, Es\u2022sence<\/strong> is a new solid fragrance format that features skin-loving ingredients, and allows the brand to play with color, scent and packaging to create a truly unique fragrance experience.<\/p>\n\n\n\n The Bluelight<\/strong> collection features skincare products that contain bluelight technology which helps protect the skin from the harmful effects that come from HEV lights emitted from technological devices such as TV, smartphones and computer screens.<\/p>\n\n\n\n As for Twilight<\/strong>, it is a collection of products that focusing on the night time beauty ritual with comforting tactile textures formulations, packaging and accessories that help enhance the selfcare experience and bring calm and joy to at-home skincare.<\/p>\n\n\n\n As far as packaging is concerned, sustainability is the key area of innovation for the company. To help their customers evaluate the different options, Beaut\u00e9 WWP<\/a> has developed a tool that called Eco Analyzer<\/strong>.<\/p>\n\n\n\nProducts for the post-Covid new normal<\/h3>\n\n\n\n