{"id":1138,"date":"2021-04-23T19:17:15","date_gmt":"2021-04-23T19:17:15","guid":{"rendered":"https:\/\/wwpbeauty.com\/?p=1138"},"modified":"2021-04-23T19:23:31","modified_gmt":"2021-04-23T19:23:31","slug":"wwp-beauty-global-support-at-a-local-level","status":"publish","type":"post","link":"https:\/\/wwpbeauty.com\/zh\/wwp-beauty-global-support-at-a-local-level\/","title":{"rendered":"WWP Beauty: Global Support at a Local Level"},"content":{"rendered":"

The full-service beauty company takes pride in its wholly owned in-house manufacturing facilities, with a global footprint.<\/em><\/p>\n\n\n\n

Featured in Beauty Packaging Magazine<\/em>.<\/p>\n\n\n\n

Josh Kirschbaum, CEO of\u00a0\u5bf0\u5b87\u7f8e\u5986<\/a>, emphasizes that the company \u201cis built around the needs of beauty brands\u201d and serves as \u201ca collaborative partner.\u201d

The 40-year-old firm rebranded early this year, with a focus on pillars of full service, sustainability, inclusivity and diversity. A large percentage is women-operated.

Jim Farley, global executive VP, business development at WWP Beauty, says, \u201cAll innovation [at the company] has a measurable, sustainable story.\u201d

One of the things that makes WWP Beauty unique, Kirschbaum says, is that it is a full-service company (global turnover is 40% turnkey) with wholly owned in-house manufacturing facilities, with a global footprint. The key benefit to this, he says, is \u201cglobal support with intimate local support.\u201d

3,000 Ready-to-Go Stock Tools<\/strong>

WWP Beauty has a library of 3,000 ready-to-go stock tools\u2014wholly owned and managed to meet speed-to-market needs. But the company is also well-versed in custom solutions. In fact, Kirschbaum says they are \u201ca source for everything beauty,\u201d including makeup, skincare, haircare, bath & body, personal care and tools and accessories\u2014formulation to packaging.

Sustainable Packaging Analysis Data<\/strong>

The company\u2019s unique Eco-analyzer tool provides real-world data with easy-to-use\/understand graphics to evaluate sustainability and life-cycle assessment. Data is available for all in-stock items\u2014and can be generated for custom solutions, too. All data is enhanced with third-party validated claims.

In addition, WWP has created a \u201cvisual lexicon\u201d of icons, which designate the sustainable properties of each package\u2014from paper palettes to eco-tubes, bio-sourced materials including plant fiber polymers to sugar cane, metals to glass\u2014at a glance\u2014simplifying selection and understanding of the vast array of options.

Design strategies include light-weighting, mono-materials, refillables, design for dis-assembly, and commercial-ready.

WWP has won awards for several sustainable products over the past year, including the Eco-Pac tube, which is made from 100% bio-PE and features a lightweight design that utilizes up to 19% less plastic, and produces 93% fewer emissions per piece. Also popular is WWP\u2019s Refillable Multi-Use Face and Body Stick.

Musa Dias, WWP Beauty\u2019s global chief marketing officer points to the company\u2019s innovative ColorVue Lipstick, saying it highlights a new gesture as well as sustainability assets. \u201cRather than revolve and reveal\u2014raising the bullet\u2014instead the sleeve goes up and down.\u201d

Latest Launches<\/strong>

On the way to a post-pandemic world, WWP has developed new full-service solutions for \u201cprevention,\u201d a natural outcome of an excess of screen time and isolation. Blue Light Pollution is the antidote to an overload of digital screen exposure and the harmful effects of blue light\u2014a digital detox collection to prevent and protect skin. The new Twilight Collection is an at-home evening beauty ritual, designed for users to relax, rewind and recharge.<\/p>","protected":false},"excerpt":{"rendered":"

The full-service beauty company takes pride in its wholly owned in-house manufacturing facilities, with a global footprint. Featured in Beauty Packaging Magazine. Josh Kirschbaum, CEO of\u00a0WWP Beauty, emphasizes that the company \u201cis built around the needs of beauty brands\u201d and …<\/p>","protected":false},"author":6,"featured_media":1139,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[222,1],"tags":[157,272,270,267,269,271,199],"class_list":["post-1138","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article","category-uncategorized","tag-global","tag-launches","tag-manufacturing","tag-packaging","tag-stock","tag-sustainability","tag-sustainable"],"acf":[],"_links":{"self":[{"href":"https:\/\/wwpbeauty.com\/zh\/wp-json\/wp\/v2\/posts\/1138","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wwpbeauty.com\/zh\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wwpbeauty.com\/zh\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wwpbeauty.com\/zh\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/wwpbeauty.com\/zh\/wp-json\/wp\/v2\/comments?post=1138"}],"version-history":[{"count":2,"href":"https:\/\/wwpbeauty.com\/zh\/wp-json\/wp\/v2\/posts\/1138\/revisions"}],"predecessor-version":[{"id":1144,"href":"https:\/\/wwpbeauty.com\/zh\/wp-json\/wp\/v2\/posts\/1138\/revisions\/1144"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wwpbeauty.com\/zh\/wp-json\/wp\/v2\/media\/1139"}],"wp:attachment":[{"href":"https:\/\/wwpbeauty.com\/zh\/wp-json\/wp\/v2\/media?parent=1138"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wwpbeauty.com\/zh\/wp-json\/wp\/v2\/categories?post=1138"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wwpbeauty.com\/zh\/wp-json\/wp\/v2\/tags?post=1138"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}