WWP Beauty is expanding its commitment and capabilities in Beauty & Wellness Accessories

[LOS ANGELES, CA]- WWP Beauty, a leading provider of cosmetic packaging components, tubes, and full-service turnkey beauty solutions, has hired Robin Fritz as their Senior Strategic Sales Director for their Beauty & Wellness Accessories business category. Robin is joining WWP Beauty during a major period of expansion and growth and her new role represents a major step forward for the company in growing the accessories sector. This expansion of capabilities into the accessories category is a major step forward for WWP Beauty in solidifying their role as an industry innovation leader and full-service provider.

Robin is joining the company with over 12 years of sales experience. Throughout her career in the beauty industry she has developed a portfolio of successful projects and developments, specializing in the accessories space. At WWP Beauty, Robin will be expanding the company’s current offering of creative beauty and wellness accessory solutions to meet the growing demand for self-care tools, skincare accessories (jade rollers, micro-needling tools), sleep essentials (sleep masks, satin scrunchies) as well as cosmetics accessories (brushes, makeup bags) with a focus on sustainability. Robin will work cross-functionally with the WWP Beauty packaging and formulation teams to align innovations.