Why Beauty ‘Sticks’ Are So Popular
July 21, 2021
Featured in Beauty Packaging.
STICK PRODUCTS ARE TOUCHLESS, TRAVEL-FRIENDLY, AND ALLOW CONSUMERS TO ‘SWIPE ’N GO. SUPPLIERS OFFER PACKAGING FOR ALL TYPES OF STICK PRODUCTS, FROM MAKEUP TO SKINCARE—PLUS REFILLABLE OPTIONS.
REFILLABLE STICK PACKAGES
Refillable packaging is growing in importance. Beauty brands are coming up with more ways to offer consumers refills for a growing number of products—and design packaging that’s meant to last, not destined for the landfill.
Grove Collaborative chose aluminum for its innovative plastic-free refill system launched in May for its Peach product line. The three new stick products are Soothing Body Lotion, All-Over Body Balm, and Deodorant. Refill the round aluminum case by pushing up on the bottom to release the stick, inserting the refill, and rotating it down until it clicks.
Birchbox recently launched a new multi-purpose stick—Beauty Balm, as part of its new in-house brand, “Re.fil.” It’s perfect for moisturizing lips, cuticles, and elbows. The round refillable package is 100% PCR. The refill comes in a paper tube.
“Refillable sticks tell an impactful sustainability story,” says WWP’s Farley. “We have received many recent requests for refillable packaging for sticks—and we have solutions in nearly every beauty category,” he says. The supplier offers a Refillable Body Stick, ideal for various products, and a Refillable Face Stick, which is perfect for blush, concealer, bronzer and highlighter.
Farley explains that greenhouse gas (GHG) emissions are significantly reduced every time a package is refilled. “When we run our Refillable Body Stick through our Eco Analyzer Tool, we found that after three refills, GHG emissions were reduced by 67%. In comparison to a non-refillable stick of the same size, GHG emissions were reduced by up to 78%,” he explains.
Viva Healthcare Packaging is also onboard with refillable concepts. Viva is developing a refill cartridge system for its deodorant stick packaging and says the refillable case will represent a 50% reduction in resin.
Asquan says its team recently helped launch an award-winning fully customized refillable and recyclable PP deodorant stick. “It redefines sustainable packaging for both looks and function,” says Pfeifer.
HCT Group is developing a refillable concept with different bullet shapes. “It will give brands a more modern take on the old-fashioned deodorant stick,” says Maurin. “We will offer it in many material options, from recyclable plastic and biomaterials to more luxe options,” he says.