WWP Beauty and Mented Cosmetics win in the category of Best New Inclusive Makeup Product during the 2020 Pure Beauty Awards

December 30, 2020

In the recent 2020 Pure Beauty Awards, that were focused on bringing recognition to the beauty industry’s top achievements, despite the challenges the industry has faced as a whole during this year, WWP Beauty and Mented Cosmetics received a highly commended win for their Skin by Mented foundation sticks in the category of Best New Inclusive Makeup Product.

Now in its third year, the Pure Beauty awards are based out of London and select winners across 39 categories and 33 countries. Pure Beauty celebrates the best in the business and the most forward-thinking innovative brands.

Along with launching their new brand in the coming months, WWP Beauty is also launching their Pillars of Purpose. These pillars are representative of the company’s key values at the core of what they stand for, with inclusivity and diversity being among those key initiatives.

WWP Beauty is a proud supporter of companies within the industry that hold these same values.

“WWP Beauty is honored to have partnered with Mented’s entrepreneurs KJ Miller and Amanda Johnson on the Pure Beauty award-winning success of their Skin by Mented, Foundation Sticks as Best New Inclusive Make-Up Product. Inclusivity and diversity sit at the center of our core values at WWP Beauty and we will continue to work with and support brands that share these same values. A huge congratulations to the entire Mented Cosmetics team, this was a much-deserved win.”

Josh Kirschbaum, CEO, WWP Beauty

Mented Cosmetics was built on the idea that ‘every woman should be able to find herself in the world of beauty; no matter her skin tone.’

“We are so thrilled to be recognised for our deeply pigmented, inclusive Skin by Mented foundation line. We knew the world needed a skin-loving formula that’s easy to apply and to blend, and one that could do triple duty as foundation, concealer and contour. We love living up to our promise to give our customer the better beauty essentials she needs.”

KJ Miller, Co Founder, Mented Cosmetics

Mented Cosmetic’s Skin by Mented, foundation stick is offered in 16 different shades, ranging from fair to deep. The formula is ultra-hydrating, lightweight and buildable, giving you the coverage, you need for a natural finish.

Watch the official 2020 Pure Beauty Awards ceremony here: https://www.youtube.com/watch?v=JuxHbcnh3yU