Featured in Happi Magazine
WWP Beauty, a full-service beauty supplier, officially unveiled a new brand, complete with a new logo, new website and a redefined message and business outlook. Despite the pandemic, the company reported record growth and forged ahead toward building a new brand that is focused on delivering its customers service in partnership, future-focused agility and global scale. This refocus has coincided with recent changes to the company’s internal structure and growth, better reflecting the way WWP Beauty helps its customers succeed. The company’s new messaging speaks directly to the customer explaining what WWP Beauty is, how WWP Beauty brings value to its customer’s business, and the purpose and values WWP Beauty stands for in support with its customers. During the past year, WWP Beauty has been focused on bringing in the industry’s top talent throughout the entire organization including additions to its executive team, internal operations, strategic sales, design and engineering teams. Additionally, the company added to its beauty and wellness accessories service category that is committed to delivering innovative and sustainable solutions, opened its EMEA location, and expanded its operations in the APAC region so that it could bring its customers global efficiencies at the local level. In 2021, the company is opening locations across North America, including a new Design & Innovation Center of Excellence in Los Angeles, CA. These additions reflect WWP Beauty’s ability to quickly evolve, innovate and respond to the beauty industry’s quickly changing landscape at a faster pace than ever before, according to company executives.
“With this rebranding and launch of WWP Beauty, we are redefining who we are, the value we bring to our clients, and the purpose we stand for. We’re incredibly proud and thankful for our employees, collaborators and clients that have accompanied us in our growth. Together, we have made WWP Beauty the source for everything beauty,” said Josh Kirschbaum, CEO of WWP Beauty.”